Video Guide


Putting together a video can be an excellent way of promoting your paper. Authors who do a video highlight find that their papers are downloaded more and often reach a wider audience—for example, an early Functional Ecology video on grasshopper locomotion has been used as a basis for how-tos on model animation and as a resource by a computer animator.

If you do decide to create a video on your research, it should explain the context of the work, the main findings and why the work is novel in a way accessible to a lay person or first year student. Videos are usually created by the author, but promoted by our journal, both on our website and on our youtube channel, as well as on Facebook and Twitter - we exert no proprietary control over the videos. Your video should be 2-5 minutes long and designed to promote your work using captivating visuals, such as videos, images, and an engaging and informative voice over.

General guide to videos


You may find it helpful to contact your institution's Press Office about your video as they may have their own media production kit to help you create your video. Your institution may also have a Media Studies course with recording equipment and students who might be willing to help with the recording itself and post-production editing.

You can also choose to make the video personally. The main advantage of this is usually time, as you don't need to wait on anyone else's timetable.

For any type of video, you should draft your text in advance and make sure you speak clearly. It's always worth checking your recording equipment first, so you can be sure that you're not positioned too far from the microphone, that the camera gets all of you, etc.

You should also make sure that your video starts or finishes with a slide of your paper title and citation.

Different types of video

News clip style


- Usually produced with the aid of a press office, technically more complicated. Great if you have the resources and time. A good example of this type of video is the one below.


Piece to camera


- Largely focussed on one of the author's talking directly to camera, with occasional images from the study. The big advantage of this is that it can work very well even if you don't have videos from the study, they can be put together quickly and created using any decent desktop or laptop and video camera. You can also easily include still photographs into the video or short video clips. If you are doing a piece-to-camera style video, make sure that the camera is positioned well (on a tripod or other stable base) and you're comfortable seated before you star, as they usually work best if filmed in one shot. A good example of this is this video, from Rick Shine:

Voiceover


- A voiceover discussing the study, with video or a slideshow on screen. This can work very well if you have a lot of good video from the experiment. Like the piece to camera, it can also be put together relatively quickly and created using any decent desktop or laptop and video camera. A good example of this is this stag video, presented by Jana Goyens:

 

Social media


One of the key advantages of using video is that social media can easily be used to share your work. Videos reach a broader audience and can be easily emailed and shared on sites such as Twitter, Facebook, and Google+, among others. We will promote the video on our own social media platforms, but we encourage you to do the same.

 

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